CELEBRITY PARTNERSHIPS – GRAND TOURING VODKA X BIRDMAN

Over the last 15 years, 2020 Vizion has been a driving force in securing celebrity partnerships for various brands and businesses. Our expertise lies in seamlessly aligning with a brand’s vision, direction, and integrity and producing results that drive engagement, increase visibility and increase profits..

Grand Touring Vodka, represented by The Lucas Group, sought out 2020 Vizion Marketing and Branding Agency to secure a celebrity partnership for the vodka’s launch. After meticulous consideration, we strategically aligned the brand with Bryan “Baby” Williams (AKA BIRDMAN), CEO of Cash Money Records, leveraging his significant influence and access to top recording artists like Lil Wayne, Drake, and Nikki Minaj. This partnership allowed us to tap into their massive fan base and strengthen the brand’s association.

2020 Vizion not only brought in a viable celebrity but also played a crucial role in negotiating on behalf of Cash Money Records and Bryan “Baby” Williams. Our CEO, Rico Cheatham, collaborated closely with key stakeholders to establish a strategic Joint Venture, making 2020 Vizion the 3rd partner in the Grand Touring Vodka Brand. We acted as a liaison between Grand Touring Vodka and Cash Money Records, overseeing all marketing, branding, and brand integration initiatives.

Our direct-to-consumer marketing strategy included a multi-city, national club tasting tour, focusing on increasing brand visibility, awareness, and viability. Despite competition from established vodka brands like Sean P. Diddy Combs Ciroc Vodka, Curtis “50 Cent” Jackson Effen Vodka, Absolut, Belvedere, and Bacardi, Grand Touring Vodka emerged as the preferred choice.

Grand Touring Vodka’s 6X distilled process, eliminating nearly 100% of impurities, contributed to its great taste and premium quality with a silky smooth finish. Our cross-pollination campaign strategy associated the brand with numerous celebrities, generating significant brand and product awareness.
The multi-tiered marketing and branding campaign, incorporating in-market activation, brand integrations, and cross-pollination, resulted in over 1 billion views and 11 million engagements on YouTube, along with 500 million views on other streaming platforms. Our social media reach, including Twitter (now X), Instagram, Facebook, WhatsApp, and SnapChat, surpassed 300 million users and achieved over 600 million impressions. 2020 Vizion’s comprehensive approach led to the widespread success of the Grand Touring Vodka brand in the market.